Created by : Team Diamodis

Last Updated Fri, 12-Feb-2021

Social Media Marketing Foundations

  • 50 Minutes 22 Seconds
  • 16 lecture(s)
  • Beginner Level

What you'll learn

  • Develop a social media strategy
  • Choose the right channels
  • Publishing best practices
  • Understand selling concepts on social media
  • Measuring activity

Course Content

Creating a Social Media Strategy 6 Minutes 10 Seconds
Set strategic goals
00:03:10
Define your audience
00:03:00
Choosing the Right Channels 12 Minutes 39 Seconds
Invest in a Smart Mix of Channels
00:03:04
The Most Widely Used Social Networks
00:03:19
Messaging and Chat-based Networks
00:03:08
Niche Social Networks
00:03:08
Publishing on Social Media 9 Minutes 27 Seconds
Crafting Engaging Messaging
00:03:07
Balancing an Editorial Calendar
00:03:04
Understanding Paid Advertising
00:03:16
Interacting With Customers 6 Minutes 31 Seconds
Building & Maintaining a Community
00:03:13
Providing Social-First Customer Service
00:03:18
Selling on Social Media 6 Minutes 9 Seconds
Encouraging Direct and Assisted Sales
00:03:27
Partnering With Influencers
00:02:42
Measuring Social Media Activity 2 Minutes 57 Seconds
Attributing Social Actions to Results
00:02:57
Innovating With Social Media 6 Minutes 29 Seconds
Shifting to Passive & Pivate
00:03:20
Experimenting Beyond Best Practices
00:03:09

Requirements

  • Rudimentary knowledge of social media

Description

Social media dramatically altered marketing by allowing businesses to directly engage with customers and vice versa. Brands that stand the test of time will use these platforms to create fresh connections and build long-term loyalty. In this course, you can learn the basics of social media marketing.

Instructor Brian Honigman—a top marketing consultant—explains why making an investment in social media can benefit your business. He shows how to define your audience and craft a social media strategy focused on your organization's goals. He also teaches you how to communicate effectively on leading social networks such as Facebook, Instagram, and Snapchat; drive results with paid ads; and measure your success.

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  • 12 Students
  • 34 Courses

Team Diamodis

Sheffield Region

Team Diamodis has both created and assembled a growing number of online courses and training materials for the benefit of Diamodis Group employees, clients and affiliated businesses.

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This course includes

  • Certificate